P1
Preparation
Complimentary, fully vetted trade advice and trade resources across the 6 critical preparation elements… every dollar spent here usually returns 2 to 3x in the final sale price.
The 8 Days To Sell System™
8 days to sell.
8 days to sell.
That’s just our average.
The most innovative, fully-integrated presentation and performance sales system in Brisbane. More buyers, above-market results, less stress.
✓ No cost. No obligation.
How it works
Here’s how the 8 Days To Sell System™ works
Luke Russell, General Manager and Lead Agent of Cape Cod Residential, explains the 8 Days To Sell System™
Component 1 of 4
Our staging, styling and selling process … the 5 P’s
More money, faster sales & less stress.
The most innovative real estate selling system in Brisbane … guaranteed performance and presentation.
The 5 P’s of faster and higher sales
We do 2 things no other agency does.
Most agents photograph what exists and hope. The 8 Days To Sell System™ transforms your home first, then transforms the demand for it.
P2
Presentation
Fully integrated, multi-award-winning staging and styling… guaranteed lowest cost of any equivalent service, with zero upfront cashflow. Your home becomes a scroll-stopping product.
P3
Promotion
Brisbane’s best photography, premium realestate.com.au and Domain advertising, and hyper-effective social and AI marketing… 2 to 4x more buyer interest than comparable local listings, with no upfront cashflow.
P4
Price guidance
A realistic price zone to start, then dynamic guidance that moves with market interest and offers… a race to the top, never a race to the bottom, and never an anchor or ceiling on your result.
P5
Perception management
Buyer urgency, competition and value optimally managed through our hybrid online offer system… exposing not just your market value but your true above-market value, and capturing your ideal buyer sooner.
Component 2 of 4
Our unique inclusions and extras
Included with every home. Matched by no one.
4 things that come as standard with a Cape Cod Residential campaign … and cost extra, or simply do not exist, everywhere else.
Included with every home
Matched by no one.
1
Unique advice and preparation assistance.
Preparation advice across the 6 critical elements, fully vetted trade resources, and finance-readiness guidance drawn from 10 years of finance broking… before a dollar is spent.
2
Multi-award-winning staging and styling… fully integrated.
Fully integrated into every campaign, directed by the most awarded property stylists in Brisbane, for a cost lower than any equivalent service… guaranteed.
3
Full cost deferral… at no extra cost.
Staging, styling and marketing costs are all deferred to settlement, with the deferral fee rebated in full from our commission. Nothing upfront, no extra cost for deferral.*
4
The secret sauce
Strictly limited listings.
We allocate just 1 furniture and listing installation timeslot per week… the opposite of the industry’s “as many listings as possible” approach. It’s what allows a fully focussed campaign on every home: the best prepared, most attractively presented and optimally promoted home in your marketplace.
Don’t wait until you’re nearly ready to list… installs are booked months in advance, at the same time we help our sellers with their rejuvenation projects.
*Conditions apply.
Component 3 of 4
Our guarantees
In writing, on every home.
Most agents ask for your trust. We put ours in writing … on performance, and on presentation.
Our unique guarantees
Our 2 guarantees, in writing.
Performance… guaranteed speed, offers and/or buyer interest. Presentation… guaranteed quality, quantity and lowest costs.
-
1
The Performance Guarantee. Sold in 30 days… or 50% off our commission.
Our average is 8 days. If your home hasn’t generated higher buyer interest and/or one or more offers at or above your agreed market value and also hasn’t sold within the first 30 days of the campaign, you only pay half of our commission rate. Terms and conditions apply.
Additional benefit: There is nothing to pay for our marketing fees until settlement, and no extra cost for fee deferral.*
-
2
The Presentation Guarantee. Lowest staging and styling costs… or it’s free.
Our net final cost is guaranteed to be lower than any equivalent styling service. If one can beat it, your staging and styling are free. Terms and conditions apply.
Additional benefit: There is nothing to pay for our staging and styling fees until settlement, and no extra cost for fee deferral.*
*Conditions apply.
Component 4 of 4
Our proof
12 years of results, not promises.
Why it works, our success rates, our client reviews, recent case studies, our published study and our awards.
Why it works so well
The 3 A’s.
2 to 4x more buyer interest. More offers, faster. Consistent above-market results.
Attracts more buyers
Presentation and promotion working as 1 system… 2 to 4x more buyer interest than comparable local listings, campaign after campaign.
6 recent social media advertising campaigns… every one well above industry-average click-through, every one generating qualified buyer leads.
Accelerates market feedback
Every buyer transacts through our online offer management system… more offers arrive, sooner, and the results land consistently above market. Our 6 most recent suburb records tell the story: 6 different suburbs, 6 different price points, every one sold above the average price buyers told us they’d pay.
6 recent record sales, 6 suburbs, 6 price points… 82 registered buyers, 51 active offers, and a combined $1.36 million above the average prices buyers told us they’d pay. Source: Propps Offer Management.
Amplifies competition
Buyers who can decide fast, competing openly, at their best… the engine behind our consistent above-market results.
Our success rates
12 years of results, not promises.
8 days
Average time on market across 12 years and 85+ suburbs
5 days
Average over the last 5 years across 50+ suburbs
2 to 4x
More buyer enquiry than local market averages
12
HIA QLD Property Styling Awards over the past 10 years
Greater buyer interest… on every listing.
Our 25 most recent listings consistently out-perform their local markets for online buyer interest.
Above-market premiums, year in, year out.
Averaging 7%+ above market results… validated by Australia’s only home staging study.
9 consecutive record prices. 9 suburbs. No local office.
Sold in an average of just 5 days on market. AI-calculated odds of achieving this: 1 in 45,000,000,000,000,000,000.
Public data. Not our claims… realestate.com.au and Domain’s.
Public sales speed and consistency data shows our 2021 to 2026 average days on market at just 5 days, and our 12-year (2013 to 2025) average at 8 days.
Almost every home we sell achieves a price higher than its market value… In 2025/2026 we sold 9 consecutive properties, for 9 suburb records, in 9 different suburbs, with no local office in any of them, in an average of just 5 days on market.
Emphatic evidence that it’s the process, not an agent’s postcode, that leaves you with more in your hand, in a shorter space of time.
Our client reviews
In their words.
“Cape Cod Residential’s process is the greatest innovation in real estate sales in the last 10 years.”E.M. … seller of 8 Brisbane properties with Cape Cod Residential (Sherwood, New Farm, Enoggera and Ashgrove)
So much richer
“I am richer in so many ways after selling my property with them.”
★★★★★Glenys … NundahBest agents in Brisbane
“Best agents in Brisbane… cannot fault their process!”
★★★★★Steve and Amelia … CarinaRock stars
“You guys are rock stars!”
★★★★★Karen … New FarmTotal givers
“I don’t think I’ve ever met anyone who gives so much of themselves.”
★★★★★Beth … AshgroveLike no other
“We have never come across another agent like her.”
★★★★★Dean and Jen … CarindaleThe way it should be
“That is the way selling a house can be and should be.”
★★★★★Catherine and Peter … WindsorSets the bar high
“Anne-Maree sets the bar so high that I feel sorry for other real estate agents.”
★★★★★Mary-Louise … GracevilleNo better agent
“There is not a better agent and person in the real estate field.”
★★★★★Lena … CoorparooFriends forever
“They are just the loveliest people and I felt they really wanted the best for me.”
★★★★★Jenny B … KedronRecent case studies
Before, after… and the result.
Our published study
Australia’s first peer-quality home staging study.
Published before the boom… so the results can’t be dismissed as a hot-market artefact.
The Impact of High-Calibre Property Styling on Residential Property Sales
144 consecutive Cape Cod Residential sales across 62 Greater Brisbane suburbs, from $375,000 to $3,500,000, measured against their local markets.
9 days
Median time on market, 5 to 6x faster than the Brisbane market (average 14 days)
85%
Of homes sold above market value
$69,017
Average premium above market value, or 7.3%
100%
Of the 144 sales drew superior buyer interest to their local area
Study period: 2015 to 2020. These are the study’s own historical figures and are reported as such … they are separate from our current-form results elsewhere on this page.
Our awards
The most awarded… and it isn’t close.
An unprecedented 13 major property styling awards over the past 10 years… and recognition well beyond styling.
The 13th … and the international one
12 HIA QLD Property Styling Awards, won consecutively over the past 10 years, plus 1 International Home Stager of the Year title (Vacant) at RESA, the Real Estate Staging Association of North America and Canada… the world’s largest home staging awards. 13 in total.
2025 … REB National Awards for Real Estate Innovation
National Finalist… Innovator of the Year (Independent Agency).
2023 … The Courier-Mail, Best 20 Property Stylists in South East Queensland
The only real estate agency selected in the list.
2020 … RESA, Real Estate Staging Association (North America and Canada)
Winner… International Home Stager of the Year (Vacant Homes), at the world’s largest home staging awards.
2019 … REA National Awards for Excellence
Finalist… Gold AREA Award, Most Influential Woman in Property.
2019 … REIQ Awards for Excellence
Finalist… Best Innovation Award (Business Model), and Finalist… Best Small Agency.
Who is our system made for?
Uniquely built for both sides of the sale.
Homes sell fast when buyers can decide fast. That’s why the system works for both sides… and why 8 days is just our average.
For buyers
No imagination required.
Buyers see the home’s true integrity… the functionality, scale and utility of every space, presented in its best light. They can decide immediately: this is the home, or it isn’t.
For sellers
Confident buyers compete harder.
The 8 Days To Sell System™ attracts more buyers, accelerates market feedback and amplifies competition better and faster than anything else. Every buyer gets the information they need to compete at their best… which is exactly what you want your buyer pool doing.
Who you’ll be working with
2 principals. 1 system. Every home.
Luke Russell
Founder and General Manager
Licensed agent with a background in finance and financial planning. Luke leads the buyer management side of the system… marketing, price guidance and negotiation… so every campaign converts interest into competition, and competition into your result.
Anne-Maree Russell
Principal and Creative Director
The presentation director behind 12 HIA QLD Property Styling Awards and an International Home Stager of the Year title (USA). Anne-Maree leads the Phase Change on every home… so your property meets the market in a state no local competitor can match.
A free gift … how to prepare your home before you list
The work that decides your price happens before you list.
Preparation is the first of the 5 P’s, and it’s the one most sellers get wrong… spending money where buyers never look, and skipping the things that quietly cost them tens of thousands.
Brisbane Seller Guide
Before You List
Know what to fix. Know what to leave alone. Know what to do first.
- The price-protection test. 4 questions to run before you spend a dollar, so you repair what creates doubt and leave alone what buyers will never notice.
- The 6 high-impact areas. Paint, flooring, kitchens, bathrooms, gardens and cleaning… what to do first in each, and exactly what not to waste money on.
- Your 2 to 4 week plan. Week by week, in the order the work actually has to happen. Decide, then do the dusty work, then clean, then control every last detail.
- Why sequence matters. Book the final clean too early and you pay for it twice. Launch before the preparation is done and you cannot recreate that first impression with the same buyers.
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Download the guideYour home’s 2 numbers
Every home has 2 numbers.
Fair market value… and above-market value. Every portal, and most agents, will only ever show you the first.
Number 1 · Fair market value
What your home is worth today
The figure the evidence supports right now… what an ordinary campaign reaches.
Number 2 · Above-market value
What it’s worth when buyers compete
The higher figure a buyer pays when they’re competing, not negotiating alone… exposed by a contested launch.
There are only 2 ways to achieve the above-market value: luck… or a system built to produce it.
The 5 P’s of the 8 Days To Sell System™… preparation, presentation, promotion, price and perception… exist for exactly that.
Show me my home’s fair and current market value →
Free, private, and takes about 90 seconds.
Your next step
See what the 8 Days To Sell System™ would do for your home.
An appraisal with Luke and Anne-Maree… your home, your suburb’s numbers, and exactly how the system would apply. No cost, no obligation.
No cost. No obligation.