Twice the Buyers.
Above-Market Results.
Faster Sales.
Greater Certainty.

No imagination required.

Buyers see the home’s true integrity … the functionality, scale and utility of every space, presented in its best light. They can decide immediately: this is the home, or it isn’t.

That sounds like a courtesy to the buyer. It is not. A buyer who has to imagine a room working is a buyer who goes home to think about it, and most of them talk themselves out of it somewhere between your driveway and theirs.

It is also why we never use virtual staging. It asks a buyer to trust a picture that does not match the room they are standing in, and the moment they notice, they stop trusting everything else in the campaign.

Homes sell fast when buyers can decide fast. That is why 8 days is just our average.

Confident buyers compete harder.

The 8 Days To Sell System attracts more buyers, accelerates market feedback and amplifies competition better and faster than anything else. Every buyer gets the information they need to compete at their best … which is exactly what you want your buyer pool doing.

A hesitant buyer negotiates. A confident buyer competes. The gap between those 2 behaviours is the gap between your Fair Market Value and your Above-Market Value.

That is the 3 A’s doing their work … Attract more buyers, Accelerate market feedback, Amplify competition. Historically we draw 2 to 4 times more buyer interest than comparable local listings, and that is the whole mechanism behind both the speed and the price.

When you create a beautiful product, market it thoroughly to every active buyer, and host an open home that creates a genuinely emotional and competitive environment, you get the most honest survey of the market’s opinion of your home that exists.

We call it the Race To The Top. It finds your real market value as fast as possible, then manages the competition upwards without placing any limit on the final price.

These are the 5 P’s we never shortcut…

Two things, both in writing, both before you appoint us. No other agency in Brisbane guarantees either one.

• Performance … guaranteed speed, offers and/or buyer interest. If your home hasn’t generated higher buyer interest and/or one or more offers at or above your agreed market value and also hasn’t sold within the first 30 days of the campaign, you only pay half of our commission rate.
• Presentation … guaranteed quality, quantity and lowest costs. A lower cost than any equivalent styling service, measured on our net final cost, or your styling is free.

The full conditions are set out in the questions that follow, and are given to you in writing before appointment. We would rather you read them than take our word for it.

You pay half our commission. That is the guarantee, and it is the reason we will not take a listing we do not believe the system can sell.

The discount applies where your home has not sold within the first 30 days of the sales campaign. One further condition must also be met over those same 30 days: buyer interest has not been higher than comparable local buyer interest (verified through realestate.com.au and our social advertising data), or no offer at or above the agreed appraised market value of your home has been received. Either one is enough.

In other words, we carry the risk of the campaign underperforming. Most agencies ask you to carry all of it.

Three components, quoted as one package: marketing, staging and commission.

It is a low-cost, high-performance marketing and staging package built around your specific home. Once we have audited the property and know exactly what it needs, we quote a package whose net final cost is always lower than an equivalent service … and we guarantee that in writing, in your Home Staging Programme.

Nothing is payable until settlement.

Less than any equivalent service, or it is free.

The comparison is made on our net final cost … the figure after every staging and styling fee rebate applied at settlement … exactly as set out in your written Home Staging Programme. If an equivalent service can beat that net cost, your staging and styling are free, fully rebated from our commission.

That is the presentation guarantee, and it exists because we own the inventory and run the styling in-house. We are not marking up a third-party stylist.

At settlement. Nothing before it.

Staging, styling and marketing costs are all deferred to settlement, and the deferral fee is rebated in full from our commission. A better presented home costs you nothing upfront and nothing extra.

Most sellers are asked to fund a campaign before they have any evidence it will work. We think that is the wrong way round.

That depends on the home inspection. If your home needs rejuvenating, it is not uncommon to spend between 3% and 5% of its value on the items that decide how it feels and how it functions to a buyer.

Anything you spend there will either lift the value of your home by more than you spent, or stop you losing a far larger amount … which is what usually happens when the critical items are left alone.

The 6 major areas of rejuvenation…

• Paint
• Floor coverings … carpet, timber or otherwise
• Kitchen
• Bathrooms
• Gardens and external appeal … carports, fences, pathways, decks
• Cleaning and de-cluttering

Presentation, then process. In that order.

Our published home staging study details how high-calibre property styling consistently lifts the value of almost any home. Across 144 consecutive sales, 85% sold above market value at an average premium of $69,017.

We provide no-obligation preparation and presentation advice before listing, on top of the award-winning styling that is already included. But presentation is only the engine. It is the process an agent runs afterwards that decides whether you sell at market value or above it.

Yes. Every property needs staging and styling, and it is already part of what you are buying.

We have won 12 HIA QLD Property Styling Awards over the past 10 years, plus the International Home Stager of the Year title at RESA in 2020 … 13 major awards in total. No other agency in Brisbane is close.

Property styling is the single largest lever on the perceived value of your home. It sells the dream, and it shows buyers exactly how the property can feel and function. Buyers who do not have to imagine can decide immediately.

Because it is the only way the rest of this holds together.

We allocate 1 furniture and listing installation per week … the opposite of the industry’s ‘as many listings as possible’ approach. It is what lets us put the best prepared, most attractively presented and best promoted home into your marketplace, every single week.

Installs are booked months ahead. Start the conversation well before you are ready to list.

We do, but keep it in proportion: roughly 95% of buyers come from 1 to 2 suburbs away from your home.

We use every major portal, current AI-assisted online marketing, and one of the largest genuine social followings of any agent in Brisbane … approximately 40,000 warm, real followers across our Instagram and Facebook accounts.

We do not spend your money on marketing that looks impressive and does nothing. We only use what we can measure.

Generally a minimum of 4 weeks to prepare the marketing and staging … furniture selections, booking external suppliers, and allocating an installation date.

If your home needs rejuvenation first, the lead time is longer and depends on the trades and the work involved. This is the part sellers underestimate most often.

For a home like yours, in your location, we would expect a sale inside the first 7 to 14 days.

Our 12-year average is 8 days. Over the last 5 years it is 5 days. The guarantee is written at 30 because that is where we are prepared to put our own money, not because that is what we expect.

No. We start every campaign with a FOR SALE price. A price either places an anchor under your result or a ceiling over it.

If you want to control the price outcome, you cannot open with a ‘price guess’ built from theoretical comparable sales. Setting an asking price is the high-risk option, not the safe one.

Un-priced homes do not deter enquiry when the home is well presented and properly marketed. Agents who believe you need an advertised price to attract buyers have little experience with high-calibre homes. We have historically had more attendance at our first open homes than most agents we know, and we have never started a campaign with an asking price.

We do give every buyer price guidance when they enquire. There are specific reasons for that, and we are happy to walk you through them.

Every portal and every appraisal gives you 1 number. Your home has 2, and the gap between them is the entire reason to be selective about who sells it.

FMV is your Fair Market Value … what the evidence supports today, roughly what an ordinary campaign reaches. AMV is your Above-Market Value … what a buyer pays when they are competing rather than negotiating alone.

That is what the formula 5P = 3A describes. The 5 P’s drive the 3 A’s … Attract more buyers, Accelerate market feedback, Amplify competition … and the 3 A’s are what expose both of them. Almost every home we sell finishes above its market value.

• Interpretation of buyer interest data to find the market value inside the early-phase optimal selling window.
• Specific emotional negotiation techniques, including urgency scripts and genuine scarcity dialogue.
• Price Zone Pitching, to draw out a larger number of offers and make sure none of them is inhibited by a ‘price anchor’ or a ‘price ceiling’.
• An online offer management system, transparent or non-transparent as the campaign requires, that lets every buyer revise their price and their conditions as we race to the top.
• Technology that manages urgency and offer transparency in a way every buyer finds easy to use … which is what keeps them competing.

Buyers feel the impact of a competitive environment whether the competition is real or merely perceived. That is what lowers both the time risk and the financial risk of your sale.

Not a public auction. Auctions carry a high time risk and a high financial risk, and there are safer ways to reach the same result or better. Traditional private treaty has its own problems.

Three reasons we never use public auction…

We use a hybrid … the best of private treaty and the best of auction. It delivers consistently whether there is 1 outlier emotional buyer or 20. An auction with 1 emotional bidder is dead in the water.

Our online offer management system sits underneath it, so we can be as transparent or as non-transparent as the campaign requires. A public auction gives that control away permanently.

We have led the Brisbane market on this measure for 12 consecutive years.

Average days on market is the most useful performance metric available, and the only one that shows whether an agent performs consistently.

Volume tells you nothing. An agent who lists 200 homes and sells 100 looks busy, but that is a 50% failure rate, and it says nothing at all about price.

When an agent sells consistently fast, it indicates they sell consistently high. Why? Because sellers do not accept early offers when the price is poor.

Historically 2 to 4 times more than local market averages, campaign after campaign.

That gap is the whole mechanism. More buyers means more competition, more competition means offers arrive sooner and land higher, and offers landing sooner is what produces an 8-day average.

Our 2 most recent record sales drew 18 registered buyers and 12 active offers between them, and finished a combined $251,667 above the average prices those buyers had told us they would pay.

A service and performance package no other agency in Brisbane offers, backed by 2 written guarantees.

• Brisbane’s only all-inclusive staging, styling and selling agency, with world-class presentation included as standard rather than sold as an extra.
• The fastest times on market in Greater Brisbane across 85+ suburbs, including yours, over 12 consecutive years.
• Australia’s most awarded agency for home presentation … 13 major awards, with a sales record to match.
• Australia’s first peer-quality home staging study, published with the Interior Design Association before the boom.
• Strictly limited listings, so every campaign gets the full system rather than a share of it.

We also know your area. We have secured above-market results near you and we are happy to take you through them line by line.