HOW WE GOT HERE
Almost a decade ago, Anne-Maree was working in a large brand name real estate agency, styling up the homes that she was selling. The HR Manager said to Anne-Maree “you can’t be a stylist AND a real estate agent, you will need to make a choice, in order to continue in real estate. You should not be spending your time on the presentation of the property, the property will sell no matter what. You should be spending that time getting more listings for the agency”.
The following day, Anne-Maree resigned from that real estate agency, marched down to the Office Of Fair Trading and registered Cape Cod Residential (a name similar to her previous work as a homewares supplier and Stylist – Cape Cod Designs). Anne-Maree has never looked back. This was a pivotal moment in her real estate career … pioneering a unique and innovative new real estate model that favours the seller (and ultimately the seller’s sales outcome) … not just the real estate agency.
"You can either be a real estate agent or a stylist, you can’t be both"
- Large Brand Name HR Manager
Defying old-school thinking, Cape Cod Residential is proud to have moved away from out-dated and traditional real estate models.
Offering higher value, and a better sales process, simply out-performs on so many levels.
Like so many things in business, the decision to accumulate a dedicated, in-house property styling inventory and styling team (something no other real estate agency had previously actioned), was driven by early stage external challenges that have subsequently resulted in one of the best collections of designer furniture and accessories in Queensland.
Serendipitously, it was the behaviour many years ago of a less than charitable home stager, acting in concert with a large furniture hire firm, who consciously worked to restrict Anne-Maree’s ability to hire large furniture pieces.
Although challenging at the time, Anne-Maree used this opportunity to pivot, and subsequently build a substantial in-house property styling inventory … something no other real estate agency had previously done.
Never again would Anne-Maree be at the mercy of external furniture hire firms, where securing the right furniture and accessories at the right time will always be a challenge for home stagers without their own inventory.
Cape Cod Residential now has a styling inventory which is the envy of even dedicated home staging firms … more than $1,000,000 worth of high-calibre furniture, artwork and accessories for the exclusive use of Cape Cod Residential clients.
"Never again would Anne-Maree be at the mercy of external furniture hire firms"
- Cape Cod Residential
Cape Cod Residential has also challenged the real estate prospecting paradigm and triumphed at a level unequalled by their colleagues, who spend countless hours cold calling and mass-producing advertisements to a disengaged audience. Cape Cod Residential is now widely recognised as the leading presentation-centric real estate agency in Australia.
A significant portion of the firm’s success has been achieved through Anne-Maree’s expert use of online social media strategies over the past decade, in particular Instagram and Facebook.
"We’ve broken all of the out-dated prospecting and marketing rules"
- Cape Cod Residential
With over 30,000 highly engaged, predominantly Australian followers, across multiple Facebook and Instagram accounts, and a database of thousands of potential buyers across more than 60 suburbs, Cape Cod Residential is able to sustain its ability to expose and share its beautifully presented properties to the widest audience possible.
Cape Cod Residential is genuinely at the forefront of social media expertise and social media strategies, which is evident across Anne-Maree’s 3 core accounts: @capecodresidential; @capecodresidentialstyling; @thenexthousethatambuilt, where these followers are deeply connected to Anne-Maree’s authenticity, message and value proposition.
As a former Scientist and Dietitian, Anne-Maree has applied her analytical skills, as well as her artistic talent, to the task of crafting the most consistent residential real estate sales process.
If the sales statistics are anything to go by, the Cape Cod Residential sales process is arguably now the most reliable way to identify and secure above-market buyers in the shortest possible time.
Joined by her husband, Luke (also a former Scientist, and a domestic and international Financial Services Specialist), and a wonderful team of in-house and outsourced specialists, Cape Cod Residential is raising the bar on professional advice, high impact real estate value and real estate sales outcomes.
"Raising the bar on professional real estate advice and value"
- Cape Cod Residential
CAPE COD RESIDENTIAL Instagram Account
Softer natural light creates a cozy, inviting atmosphere with beautiful, even illumination for photos and viewings. Serious buyers only … the ones who truly want to see the home … show up, leading to more genuine interest and often faster decisions.
Plus, you get to experience how the home feels and performs in wet weather: check for leaks, drainage, and that peaceful rainy-day vibe.
Who else loves hosting (or attending) opens on rainy days? Drop a ☔ below!
#capecodresidential
#brisbanerealestate
#stagingstylingandselling
We have beautiful 53 Westgate Place, The Gap, open for the first time today, Sunday 26th, at 11am 🙌
She’s ready for her close up 🎥✨
#brisbanerealestate
#stagingstylingandselling
#capecodresidential
In solemn gratitude today I honour my grandfather’s quiet legacy, his courage in the face of hardship, his unwavering sense of duty, the sacrifices he made without fanfare, and the gentle kindness that defined how he treated others.
Hugh Gordon Routley - ‘Pa Pa’
2/2nd Machine Gun Battalion
Australian Army
Infantry
WW2
#hughgordonroutley
#alwaysinourhearts
#anzacday2026
#wewillrememberthem
53 Westgate Place, The Gap
Positioned in a peaceful cul-de-sac in one of Brisbane’s most cherished bushland suburbs, this immaculate family home occupies a generous 831m² of level, fully fenced land with the green embrace of Mt Coot-tha as its constant, unhurried outlook.
The Gap has always attracted those who refuse to compromise … people who want the energy of the city within reach, but who come home to birdsong, bush trails, and the kind of neighbourhood where children still play outside.
This address delivers precisely that. And the home that sits upon it has been lovingly maintained, and presented to a standard that is, quite simply, as good as new … with fresh paint inside and out and beautiful new flooring throughout. Five bedrooms, 2 living spaces, two bathrooms, three-car accommodation, and a rear alfresco terrace that will make you fall in love with entertaining again.
Open this coming Sunday 26th April at 11am.
#capecodresidential
#stagingstylingandselling
#brisbanerealestate
Uploading!
#newlisting #capecodresidential #stagingstylingandstyling #brisbanerealestate
A day well spent 🙌
Photos tonight 💥
#weworkhard #stagingstylingandselling #brisbanerealestate #capecodresidential
People ask me what I do in my spare time… and honestly? The same thing I do every single day ✨
I’m obsessed with design. With architecture. With interiors. With the way a space can make you feel something before you even know why.
Even when I’m sitting oceanside, watching the waves, my mind is already sketching the next room, the next palette, the next story a home could tell.
What I never take for granted is this … my hobby is my work. Every listing is a blank canvas. Every property is a chance to pour something beautiful into the world.
I don’t just do real estate. I create it. And I am so deeply, endlessly grateful for that.
🏡 This is what lights me up. What lights you up?
#InteriorDesign #RealEstateLife #DesignObsessed #HomeStyling
Big day in the shed today!🚀
We’re deep in prep mode for our next seven exciting listings, all of which have now secured their install dates.
Our listings “float” for a while until sellers complete the critical first step in our proven 5 P’s Sales Process … Preparation. This is where the real work happens: strategic painting, new flooring, kitchen and bathroom rejuvenations, landscaping, and of course, a thorough clean.
We often start advising our sellers months (sometimes years) in advance on exactly what needs to be done. Why? Because we know what impacts buyer emotions and what can complicate or delay contracts.
The two things that matter most in real estate are feelings and function … get these right, and everything else falls into place.
When we nail all five steps of our sales process, the results speak for themselves:
The 5 P’s:
1. Preparation
2. Presentation
3. Promotion
4. Price Guidance
5. Perception Management
Our upcoming homes are in:
The Gap • Highgate Hill • Coolangatta • Ashgrove • Greenslopes • Morningside • Clayfield
Stay tuned … these are going to be great ones … and with more to follow! 💥
#capecodresidential
#stagingstylingandselling
#brisbanerealestate
