HOW WE GOT HERE
Almost a decade ago, Anne-Maree was working in a large brand name real estate agency, styling up the homes that she was selling. The HR Manager said to Anne-Maree “you can’t be a stylist AND a real estate agent, you will need to make a choice, in order to continue in real estate. You should not be spending your time on the presentation of the property, the property will sell no matter what. You should be spending that time getting more listings for the agency”.
The following day, Anne-Maree resigned from that real estate agency, marched down to the Office Of Fair Trading and registered Cape Cod Residential (a name similar to her previous work as a homewares supplier and Stylist – Cape Cod Designs). Anne-Maree has never looked back. This was a pivotal moment in her real estate career … pioneering a unique and innovative new real estate model that favours the seller (and ultimately the seller’s sales outcome) … not just the real estate agency.
"You can either be a real estate agent or a stylist, you can’t be both"
- Large Brand Name HR Manager
Defying old-school thinking, Cape Cod Residential is proud to have moved away from out-dated and traditional real estate models.
Offering higher value, and a better sales process, simply out-performs on so many levels.
Like so many things in business, the decision to accumulate a dedicated, in-house property styling inventory and styling team (something no other real estate agency had previously actioned), was driven by early stage external challenges that have subsequently resulted in one of the best collections of designer furniture and accessories in Queensland.
Serendipitously, it was the behaviour many years ago of a less than charitable home stager, acting in concert with a large furniture hire firm, who consciously worked to restrict Anne-Maree’s ability to hire large furniture pieces.
Although challenging at the time, Anne-Maree used this opportunity to pivot, and subsequently build a substantial in-house property styling inventory … something no other real estate agency had previously done.
Never again would Anne-Maree be at the mercy of external furniture hire firms, where securing the right furniture and accessories at the right time will always be a challenge for home stagers without their own inventory.
Cape Cod Residential now has a styling inventory which is the envy of even dedicated home staging firms … more than $1,000,000 worth of high-calibre furniture, artwork and accessories for the exclusive use of Cape Cod Residential clients.
"Never again would Anne-Maree be at the mercy of external furniture hire firms"
- Cape Cod Residential
Cape Cod Residential has also challenged the real estate prospecting paradigm and triumphed at a level unequalled by their colleagues, who spend countless hours cold calling and mass-producing advertisements to a disengaged audience. Cape Cod Residential is now widely recognised as the leading presentation-centric real estate agency in Australia.
A significant portion of the firm’s success has been achieved through Anne-Maree’s expert use of online social media strategies over the past decade, in particular Instagram and Facebook.
"We’ve broken all of the out-dated prospecting and marketing rules"
- Cape Cod Residential
With over 30,000 highly engaged, predominantly Australian followers, across multiple Facebook and Instagram accounts, and a database of thousands of potential buyers across more than 60 suburbs, Cape Cod Residential is able to sustain its ability to expose and share its beautifully presented properties to the widest audience possible.
Cape Cod Residential is genuinely at the forefront of social media expertise and social media strategies, which is evident across Anne-Maree’s 3 core accounts: @capecodresidential; @capecodresidentialstyling; @thenexthousethatambuilt, where these followers are deeply connected to Anne-Maree’s authenticity, message and value proposition.
As a former Scientist and Dietitian, Anne-Maree has applied her analytical skills, as well as her artistic talent, to the task of crafting the most consistent residential real estate sales process.
If the sales statistics are anything to go by, the Cape Cod Residential sales process is arguably now the most reliable way to identify and secure above-market buyers in the shortest possible time.
Joined by her husband, Luke (also a former Scientist, and a domestic and international Financial Services Specialist), and a wonderful team of in-house and outsourced specialists, Cape Cod Residential is raising the bar on professional advice, high impact real estate value and real estate sales outcomes.
"Raising the bar on professional real estate advice and value"
- Cape Cod Residential
CAPE COD RESIDENTIAL Instagram Account
Happy Easter! Hoping you are surrounded by those you love ❤️ Missing you @kristianrusse_ll 🇯🇵 and @b.russellsprout 🐊
Happy Easter! Hoping you are surrounded by those you love ❤️ Missing you @kristianrusse_ll 🇯🇵 and @b.russellsprout 🐊
From the Cape Cod Resi archives ❤️
Photos by @real.estate.pics
Furniture, accessories and styling by @capecodresidentialstyling
From the Cape Cod Resi archives ❤️
Photos by @real.estate.pics
Furniture, accessories and styling by @capecodresidentialstyling
Reflecting on my early days in home staging, ten years ago, fills me with a sense of nostalgia and triumph.
Back then a prominent local stager (pretty much the only one!) sought to derail my ambitions by cutting me off from Brisbane’s only furniture hire supplier. Undaunted, I resolved that no one would hold such sway over my business or creative control.
With unwavering determination, I reinvested every cent of my revenue into amassing my own inventory, forging a path of independence and resilience.
Back then, home staging was still a novel concept, and convincing sellers of its transformative power was no small feat. The market leaned heavily into the timeless elegance of blue and white Hamptons style and detailed vignettes.
Amidst these trends, I found my voice in rich velvets, opulent layers, and the chic allure of bar carts. Despite limited resources, I poured my heart into every project, crafting spaces that were as glamorous as they were inviting.
Looking back, I am deeply proud of the work I created during those formative years. Each piece, each room, tells a story of perseverance and passion. It was, in its time, truly exceptional—and it laid the foundation for the journey that continues to unfold …
Reflecting on my early days in home staging, ten years ago, fills me with a sense of nostalgia and triumph.
Back then a prominent local stager (pretty much the only one!) sought to derail my ambitions by cutting me off from Brisbane’s only furniture hire supplier. Undaunted, I resolved that no one would hold such sway over my business or creative control.
With unwavering determination, I reinvested every cent of my revenue into amassing my own inventory, forging a path of independence and resilience.
Back then, home staging was still a novel concept, and convincing sellers of its transformative power was no small feat. The market leaned heavily into the timeless elegance of blue and white Hamptons style and detailed vignettes.
Amidst these trends, I found my voice in rich velvets, opulent layers, and the chic allure of bar carts. Despite limited resources, I poured my heart into every project, crafting spaces that were as glamorous as they were inviting.
Looking back, I am deeply proud of the work I created during those formative years. Each piece, each room, tells a story of perseverance and passion. It was, in its time, truly exceptional—and it laid the foundation for the journey that continues to unfold …
Beautiful 8 Mackay Street, Coorparoo, has now officially sold!
Congratulations to the excited new buyers and to our lovely seller. Thank you so much for trusting in our process and for your kind words. We are so grateful for our wonderful clients 🙏
#capecodresidential2025
#allinclusivestagingstylingandselling
#awardwinningstaging
#fastersaleshigherprices
#stagingstylingandselling
#brisbanerealestate #realestatebrisbane #propertystyling
#brisbanepropertystyling #propertystylingbrisbane #homestaging #brisbanehomestaging #homestagingbrisbane
#capecodresidential
📸Photos by @real.estate.pics
🛋️Furniture and Styling by @capecodresidentialstyling
Beautiful 8 Mackay Street, Coorparoo, has now officially sold!
Congratulations to the excited new buyers and to our lovely seller. Thank you so much for trusting in our process and for your kind words. We are so grateful for our wonderful clients 🙏
#capecodresidential2025
#allinclusivestagingstylingandselling
#awardwinningstaging
#fastersaleshigherprices
#stagingstylingandselling
#brisbanerealestate #realestatebrisbane #propertystyling
#brisbanepropertystyling #propertystylingbrisbane #homestaging #brisbanehomestaging #homestagingbrisbane
#capecodresidential
📸Photos by @real.estate.pics
🛋️Furniture and Styling by @capecodresidentialstyling
My Secret Weapon.
I create the product! AND I sell it. The complete sales process. Total Integration.
My secret weapon is not only being the home stager but being the agent too. It’s a perspective that separates me from all other agents, in that I see and I know what makes buyers connect with a home.
I see, in real time, how the buyers react to the layout and flow I have created with my furniture choices and positioning, and the suggested way they could live in the home. I see them emotional about pretty childrens’ bedrooms and cute playroom setups. I see the man of the home scheming how he could set up his business in the study I have created. Buyers jokingly ask “does the furniture come with it”. They connect.
Detailed staging helps buyers make decisions quicker. Because if they don’t connect with a home in its optimal state they will never connect with it. This gets us as agents to an immediate ‘yes’ or ‘no’ and allows us to immediately work with buyers who ARE interested, emotional and connected. No agent can negotiate a buyer into loving a home and wanting to buy it. The negotiation is at the end of the sales process, after the buyer connects with the home.
Connection. It’s all about connection first.
Home buyers often prefer more detailed, less minimalistic staging because it helps them emotionally connect with the space.
Detailed staging, with thoughtful furniture arrangements, rich textures, and curated accessories, creates a warm, lived-in feel that sparks imagination and creates connection.
It showcases the home’s potential, highlighting how rooms can be used functionally and aesthetically. Minimalist setups, while clean, can feel cold or generic, making it harder for buyers to envision their lives there.
Detailed staging also emphasizes unique features—like cozy nooks or architectural quirks—that sterile designs might overlook, adding character and charm.
Detail creates connection and emotion 🙌
Emotion sells homes 👊
My Secret Weapon.
I create the product! AND I sell it. The complete sales process. Total Integration.
My secret weapon is not only being the home stager but being the agent too. It’s a perspective that separates me from all other agents, in that I see and I know what makes buyers connect with a home.
I see, in real time, how the buyers react to the layout and flow I have created with my furniture choices and positioning, and the suggested way they could live in the home. I see them emotional about pretty childrens’ bedrooms and cute playroom setups. I see the man of the home scheming how he could set up his business in the study I have created. Buyers jokingly ask “does the furniture come with it”. They connect.
Detailed staging helps buyers make decisions quicker. Because if they don’t connect with a home in its optimal state they will never connect with it. This gets us as agents to an immediate ‘yes’ or ‘no’ and allows us to immediately work with buyers who ARE interested, emotional and connected. No agent can negotiate a buyer into loving a home and wanting to buy it. The negotiation is at the end of the sales process, after the buyer connects with the home.
Connection. It’s all about connection first.
Home buyers often prefer more detailed, less minimalistic staging because it helps them emotionally connect with the space.
Detailed staging, with thoughtful furniture arrangements, rich textures, and curated accessories, creates a warm, lived-in feel that sparks imagination and creates connection.
It showcases the home’s potential, highlighting how rooms can be used functionally and aesthetically. Minimalist setups, while clean, can feel cold or generic, making it harder for buyers to envision their lives there.
Detailed staging also emphasizes unique features—like cozy nooks or architectural quirks—that sterile designs might overlook, adding character and charm.
Detail creates connection and emotion 🙌
Emotion sells homes 👊
For us to successfully collaborate in selling your home, we must be in complete alignment.
We will not resort to deception to secure your listing, nor will we make hollow promises about pricing or withhold critical information that might deter you.
Our approach is rooted in transparency. We will provide honest counsel, share our expertise, and guide you with integrity. There will be no falsehoods.
With our comprehensive staging and styling services, we are fully invested in this process, so why would we squander our time and resources with dishonesty?
This is, in essence, a real estate model built on trust. Together, we must ensure our resources are deployed where they will yield the greatest impact.
We are on your side.
#capecodresidential2025
#allinclusivestagingstylingandselling
#awardwinningstaging
#fastersaleshigherprices
#stagingstylingandselling
#brisbanerealestate #realestatebrisbane #propertystyling
#brisbanepropertystyling #propertystylingbrisbane #homestaging #brisbanehomestaging #homestagingbrisbane
#capecodresidential
For us to successfully collaborate in selling your home, we must be in complete alignment.
We will not resort to deception to secure your listing, nor will we make hollow promises about pricing or withhold critical information that might deter you.
Our approach is rooted in transparency. We will provide honest counsel, share our expertise, and guide you with integrity. There will be no falsehoods.
With our comprehensive staging and styling services, we are fully invested in this process, so why would we squander our time and resources with dishonesty?
This is, in essence, a real estate model built on trust. Together, we must ensure our resources are deployed where they will yield the greatest impact.
We are on your side.
#capecodresidential2025
#allinclusivestagingstylingandselling
#awardwinningstaging
#fastersaleshigherprices
#stagingstylingandselling
#brisbanerealestate #realestatebrisbane #propertystyling
#brisbanepropertystyling #propertystylingbrisbane #homestaging #brisbanehomestaging #homestagingbrisbane
#capecodresidential
The Anatomy Of A Cape Cod Resi Cocktail Tray
- [ ] A pretty tray
- [ ] Liquor bottles in varied heights
- [ ] Something green/floral
- [ ] My gold metal pineapple or a cocktail shaker
- [ ] A beloved colourful parrot
- [ ] A few elegant cocktail glasses
- [ ] A couple of limes
- [ ] Maybe some swizzle sticks?
Done 🍸🍸🍸… more inspo in my stories above 👆
#capecodresidential2025
#allinclusivestagingstylingandselling
#awardwinningstaging
#fastersaleshigherprices
#stagingstylingandselling
#brisbanerealestate #realestatebrisbane #propertystyling
#brisbanepropertystyling #propertystylingbrisbane #homestaging #brisbanehomestaging #homestagingbrisbane
#capecodresidential
📸Photos by the eternally patient @real.estate.pics
🛋️Pretties and Styling by A-M @capecodresidentialstyling
The Anatomy Of A Cape Cod Resi Cocktail Tray
- [ ] A pretty tray
- [ ] Liquor bottles in varied heights
- [ ] Something green/floral
- [ ] My gold metal pineapple or a cocktail shaker
- [ ] A beloved colourful parrot
- [ ] A few elegant cocktail glasses
- [ ] A couple of limes
- [ ] Maybe some swizzle sticks?
Done 🍸🍸🍸… more inspo in my stories above 👆
#capecodresidential2025
#allinclusivestagingstylingandselling
#awardwinningstaging
#fastersaleshigherprices
#stagingstylingandselling
#brisbanerealestate #realestatebrisbane #propertystyling
#brisbanepropertystyling #propertystylingbrisbane #homestaging #brisbanehomestaging #homestagingbrisbane
#capecodresidential
📸Photos by the eternally patient @real.estate.pics
🛋️Pretties and Styling by A-M @capecodresidentialstyling
Thank you 🙏 🎉🥳
#capecodresidential2025
#allinclusivestagingstylingandselling
#awardwinningstaging
#fastersaleshigherprices
#stagingstylingandselling
#brisbanerealestate #realestatebrisbane #propertystyling
#brisbanepropertystyling #propertystylingbrisbane #homestaging #brisbanehomestaging #homestagingbrisbane
#capecodresidential
Thank you 🙏 🎉🥳
#capecodresidential2025
#allinclusivestagingstylingandselling
#awardwinningstaging
#fastersaleshigherprices
#stagingstylingandselling
#brisbanerealestate #realestatebrisbane #propertystyling
#brisbanepropertystyling #propertystylingbrisbane #homestaging #brisbanehomestaging #homestagingbrisbane
#capecodresidential