CONTROL THE NEGOTIATION (Download ‘Negotiation Truths’ Here)
In ANY negotiation, you need to control the information. Highly predictable, above-market sales results do not happen when you lose…Read More→
Timeline Stories
All timeline stories.
INTERPRET AND RESPOND TO THE CAMPAIGN METRICS
The ‘messages in the data’ will tell you everything you NEED to know (but not always everything you would LIKE
FACILITATE HIGH-IMPACT OPEN HOMES
You will never have more people in your home than at the first open home. The attendance numbers (and buyer
OPTIMISE THE MARKETING (MINIMISE EXPENSES & MAXIMISE EXPOSURE)
Marketing has only one goal … getting people to your home. Too much information is costly and risks buyers making
SELECT A PRESENTATION-CENTRIC PRICING STRATEGY (Download ‘Price Truths’ Here)
If you are expecting to achieve an emotional premium for your home, then placing a dollar figure on it is
UNDERSTAND THE ‘THEORETICAL’ PRE-MARKET (BASELINE) VALUE
If the theoretical baseline price point of your home is incorrectly positioned at the start of the campaign, you will
IT ALL STARTS WITH A BEAUTIFUL PRODUCT
There is no point in just ‘filling up a space’. If the styling and the state of the home doesn’t