SELECT A PRESENTATION-CENTRIC PRICING STRATEGY (Download ‘Price Truths’ Here)

If you are expecting to achieve an emotional premium for your home, then placing a dollar figure on it is the best way to lose that premium. Well-presented, unpriced homes (that avoid a price tag of any kind) eliminate ‘price anchors’ and ‘price ceilings’ and NEVER stop high levels of enquiry, high open home attendance and buyer competition.