Truth Bombs

Public auctions are a high risk method of sale. Auctions present sellers with higher risks of losing an emotional sales premium, i.e. the difference between the market value and a singular outlier buyer who is above the market. Auctions have been designed for hundreds of years to find the ‘market…

Being promised a high selling price by your agent, or having your agent nod in silent agreement with your overly ambitious price expectation, feels great, right? Both you and your agent are on the same page and you are all set to sell for an incredible price outcome because you've…

It’s no secret that most agencies are not built for fast sales. In fact, fast sales are at odds to traditional agency business models.  Here’s are the key reasons why selling fast and traditional real estate don't mix well ... 1. TRADITIONAL AGENTS, WHO DON'T HAVE A POINT OF DIFFERENCE,…

Given the hyper-competitive nature of the real estate industry, it's no surprise that agents will tell you what you want to hear as opposed to what you need to hear. If you're thinking about chatting to some of your 'local agents' then this handy little guide may be just what…

In the 1980's, the local agent had all the secrets, knew all of the local sales data and without their help it was difficult to buy or sell. The only way to buy was to either shop for your new home in the local agent's office window, search for a…

Have you ever heard an agent say, "unpriced homes frustrate buyers and drive buyers away"? This statement is not entirely untrue, however, it is only true in the world of an agent who is using an incorrect process. Step 1 of EVERY reliable and high impact sales process is ...…

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COMING SOON ... If it's NOT an 'apples with apples' comparision ... it's all hot air! Subscribe here to receive each new post.