When selling your home, and creating photographs for your real estate listing,
never underestimate the power of the ‘vignette’.
A vignette is essentially a grouping together of objects that tell a story, that create a mood.
A vignette creates a theme that sells the dream lifestyle on offer to your buyers.
Vignettes in your real estate photos attract buyers to view your online listing in more detail,
and hopefully attract more buyers to view your home in person, at an open home …
… where they can emotionally connect with your home.
Large numbers of buyers at open homes create emotion, desirability,
fear of loss and urgency to purchase.
The psychology behind this creates buyer competition …
… and results in faster sales and higher prices.
It all starts with presentation.
Vignettes entice!
When creating a vignette, gather together items of a similar theme,
and vary heights, depth and textures.
Adding greenery and something lovely and textural from nature adds interest.
A tray is often useful to ground the objects and avoid the overall effect looking too ‘bitsy’
(as we say at Cape Cod!) … too many bits.
Usually 4 or 5 objects in the tray does the trick!
There are no rules. Study others. Admire vignettes that you find you are
drawn to and emulate them!
Buyers delight in beauty …
… and order …
… and lack of clutter.
And even if buyers know that the home has been styled, they can’t ‘unsee’
what they have seen.
The emotion has been captured.
At Cape Cod Residential, we believe that every buyer deserves to see their
future home in its best light …
.. and every seller deserves to showcase their home at its absolute best.
We believe that every home deserves its ‘Wedding Day’ … a day it will never
look any more beautiful.
We believe in creating exquisitely detailed vignettes that tell a story about the space,
the room, the lifestyle, the dream.
With beautiful photos showcasing the layout of your home, and vignettes suggesting
a dream lifestyle, your property will be in the best possible position to achieve
an emotional sales premium, an above-market price.
Really good photos are powerful …
…. and vignettes add that little something that make your property
stand out from the crowd …
… and encourage buyers through your front door.
Ask your agent, ‘how is your sales process going to achieve
an emotional premium on my home?’
A-M xx
